WE ARE

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At SH//FT, we bring our extensive experience working with top performers directly to you, offering expert guidance to master your breath, elevate your performance, and transform stress into strength.

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WE ARE

shiftlogo120

At SH//FT, we bring our extensive experience working with top performers directly to you, offering expert guidance to master your breath, elevate your performance, and transform stress into strength.

We can learn and master the art of attention, presence, and agency when we start working with the raw honesty of our bodies.

Choice is the only power you have.

 

Responsibility is understanding that.

Choice is the only power you have.

 

Responsibility is understanding that.

Meet the experts

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Brian Mackenzie 

Founder & Creative Director

Brian is an innovator and pioneer

in developing and applying custom protocols to optimize human health and performance. His work harnesses and integrates respiratory (breathing), movement, strength & conditioning, and endurance-based training approaches to elicit unprecedented positive results. His protocols and programs have been used to accelerate and raise mental and physical performance in world-class Olympic and professional athletes, first responders, musicians, actors, top executives, elite military operators, the tactical firearms community, prisoners in institutions, and the health of people suffering from chronic and pathological issues.

Brian’s work is voluntarily and repeatedly subjected to rigorous 3rd party scientific testing, re-testing, and improvement, at top institutions. He has been contracted, and his work is involved in research projects at Stanford University School of Medicine, California State University Fullerton, San Francisco State University, and the UFC Performance Institute.

“The implementation of (these) training modalities have been an integral part of our success” 

Sage Hopkins, Head Coach, San Jose St. Women’s Swimming & Diving
Work 1-on-1 with Brian

Work 1-on-1 with Brian

Accelerate Your Peak Performance with Brian Mackenzie

Engage in a minimum two-month intensive coaching program tailored for high performers after health. This program includes: 1) Four to eight Personalized Sessions designed to enhance your performance. 2) Weekly Check-ins with regular progress reviews and strategic adjustments. 3) A plan crafted for your peak performance, focusing on growth through practical exercises. 4) An integrated blend of low-level movement, breathwork, HRV/HR tracking, and exposure training. 5) Sessions that encompass strength, conditioning, skill development, and more, suitable for various professional fields.

What you can expect

1) ~35 - 70-minute sessions every one to two weeks, available via phone, video chat, or in-person. 2) Tailored Program Design based on your evaluation, including Individualized breath practice, Breathing gears system integrated into your physical training, and environmental exposure training (heat, cold, altitude). 3) Lifestyle adaptation to physical and mental stressors. 4) Comprehensive assessment and design of strength, conditioning, and endurance programs. 5) Skill development tailored for professional sports, public speaking, performing arts, and musicians.

Getting Started

Fill out the form below to initiate your coaching journey. Brian will contact you within 3-4 business days to discuss availability and the next steps, including details on purchasing the consulting package. This package includes a waiver and non-disclosure agreement for mutual protection. Pricing: $7,500 per month — billable over time.

Health

What professional therapies do you use?(Required)

Brian is himself a highly accomplished practitioner.

He completed Ironman (Canada, 2004), the Western States 100-mile, and The Angeles Crest 100-mile runs using adapted training protocols he developed to improve performance. He is the co-founder of The Art of Breath, a division of SH//FT that teaches a principles-based approach to breath & performance. Brian has also co-authored the book Power Speed Endurance, The New York Times Best Seller UnBreakable Runner, and UnPlugged, which assesses the integration of emergent technology and human performance. He has voluntarily integrated and invested his programs at varying California State Prisons, including San Quentin, Pelican Bay, and Corcoran, with tremendous success. His programs have been featured in Outside Magazine, Men’s Health, Runners World, Triathlete Magazine, Men’s Journal, and periodicals such as The Economist. Brian and his protocols have been featured in 2 of Timothy Ferriss’ New York Times bestselling books, including: “The 4-Hour Body” and “Tools of Titans” and Scott Carney’s New York Times best-seller “What Doesn't Kill Us.”

His clients have included: Ari Emanuel, Kelly Starrett, Tim Ferriss, U.S. Military (Navy, Army, Marines - including elite units), varying Law Enforcement Agencies, Canadian Military (CANSOF), Jon “Bones” Jones, Laird Hamilton, Tia Clair Toomey (5X CrossFit Games Champion), Rich Froning Jr. (4X CrossFit Games Champion) and many others.

Brian is the Founder & Creative Director of SHIFT, Co-Founder and President of The Health and Human Performance Foundation, a non-profit organization dedicated to researching how breath and innate tools can optimize and help health and human performance.
 

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california_state_university_fullerton_seal-1
dds_ufcpi_logo-01-1024x142-edited-e1671734757878-1
mask-group

Brian Mackenzie 

Founder & Creative Director

Brian is an innovator and pioneer

in developing and applying custom protocols to optimize human health and performance. His work harnesses and integrates respiratory (breathing), movement, strength & conditioning, and endurance-based training approaches to elicit unprecedented positive results. His protocols and programs have been used to accelerate and raise mental and physical performance in world-class Olympic and professional athletes, first responders, musicians, actors, top executives, elite military operators, the tactical firearms community, prisoners in institutions, and the health of people suffering from chronic and pathological issues.

Brian’s work is voluntarily and repeatedly subjected to rigorous 3rd party scientific testing, re-testing, and improvement, at top institutions. He has been contracted, and his work is involved in research projects at Stanford University School of Medicine, California State University Fullerton, San Francisco State University, and the UFC Performance Institute.

Brian is himself a highly accomplished practitioner.

 
He completed Ironman (Canada, 2004), the Western States 100-mile, and The Angeles Crest 100-mile runs using adapted training protocols he developed to improve performance. He is the co-founder of The Art of Breath, a division of SH//FT that teaches a principles-based approach to breath & performance. Brian has also co-authored the book Power Speed Endurance, The New York Times Best Seller UnBreakable Runner, and UnPlugged, which assesses the integration of emergent technology and human performance. He has voluntarily integrated and invested his programs at varying California State Prisons, including San Quentin, Pelican Bay, and Corcoran, with tremendous success. His programs have been featured in Outside Magazine, Men’s Health, Runners World, Triathlete Magazine, Men’s Journal, and periodicals such as The Economist. Brian and his protocols have been featured in 2 of Timothy Ferriss’ New York Times bestselling books, including: “The 4-Hour Body” and “Tools of Titans” and Scott Carney’s New York Times best-seller “What Doesn't Kill Us.”

His clients have included: Ari Emanuel, Kelly Starrett, Tim Ferriss, U.S. Military (Navy, Army, Marines - including elite units), varying Law Enforcement Agencies, Canadian Military (CANSOF), Jon “Bones” Jones, Laird Hamilton, Tia Clair Toomey (5X CrossFit Games Champion), Rich Froning Jr. (4X CrossFit Games Champion) and many others.

Brian is the Founder & Creative Director of SHIFT, Co-Founder and President of The Health and Human Performance Foundation, a non-profit organization dedicated to researching how breath and innate tools can optimize and help health and human performance.

 

“The implementation of (these) training modalities have been an integral part of our success”

Sage Hopkins, Head Coach, San Jose St. Women’s Swimming & Diving
Work 1-on-1 with Brian

(Mobile) Work 1-on-1 with Brian

Accelerate Your Peak Performance with Brian Mackenzie

Engage in a minimum two-month intensive coaching program tailored for high performers after health. This program includes: 1) Four to eight Personalized Sessions designed to enhance your performance. 2) Weekly Check-ins with regular progress reviews and strategic adjustments. 3) A plan crafted for your peak performance, focusing on growth through practical exercises. 4) An integrated blend of low-level movement, breathwork, HRV/HR tracking, and exposure training. 5) Sessions that encompass strength, conditioning, skill development, and more, suitable for various professional fields.

What you can expect

1) ~35 - 70-minute sessions every one to two weeks, available via phone, video chat, or in-person. 2) Tailored Program Design based on your evaluation, including Individualized breath practice, Breathing gears system integrated into your physical training, and environmental exposure training (heat, cold, altitude). 3) Lifestyle adaptation to physical and mental stressors. 4) Comprehensive assessment and design of strength, conditioning, and endurance programs. 5) Skill development tailored for professional sports, public speaking, performing arts, and musicians.

Getting Started

Fill out the form below to initiate your coaching journey. Brian will contact you within 3-4 business days to discuss availability and the next steps, including details on purchasing the consulting package. This package includes a waiver and non-disclosure agreement for mutual protection. Pricing: $7,500 per month — billable over time.

Health

What professional therapies do you use?(Required)

stanford_medicine_logo-1
cdcr-seal-1
california_state_university_fullerton_seal-1
dds_ufcpi_logo-01-1024x142-edited-e1671734757878-1
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Emily Hightower

Education Director

Emily Hightower leverages her expertise

in the neurophysiology of trauma and resilience to help clients master their stress response and improve their quality of life. By combining over 25 years of experience in breath physiology, somatic movement, yoga, meditation, and wilderness excursions, Emily empowers high performers to disrupt limits, align with nature, and heal their bodies and minds.

Emily developed Neuro Nidra™, the Skill of Stress course, and co-created SH//FT Health with Brian MacKenzie. Her experiential approach enables clients to understand and direct their stress response to drive optimal performance under pressure while promoting long-term balance.

 

 

“Emily has given me a gift I can only repay by living fully!”

Robbie, Shift Health
Work 1-on-1 with Emily

Apply to work 1-on-1 with SH//FT Education Director Emily Hightower.

Health

What professional therapies do you use?(Required)

Before joining SH//FT, Emily founded Intrinsic, where she helped combat veterans, athletes, and clients recovering from substance abuse resolve past traumas and gain clarity using a science-based approach and tools such as breath, exposure, somatic yoga, archery, and integrative nutrition.

Earlier in her career,

Emily’s practice was based in a neurology clinic, where she integrated her approach with bio and neuro-feedback and neurology care. Her clients include the United States Special Operations Command Adaptive Care Unit and other Veterans services in the US and Abroad. She also served as the Education Director for the Headwaters Institute, facilitating river education seminars on 28 watersheds in the US and Chile.

Emily is a Master Yoga Teacher with 16,000+ hours of teaching experience specializing in Pranayama Breathing. She lives with her husband, Brian Hightower, and their son and loves to ski, run rivers, and bow hunt.

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mask-group-2

Emily Hightower

Education Director

Emily Hightower leverages her expertise

in the neurophysiology of trauma and resilience to help clients master their stress response and improve their quality of life. By combining over 25 years of experience in breath physiology, somatic movement, yoga, meditation, and wilderness excursions, Emily empowers high performers to disrupt limits, align with nature, and heal their bodies and minds.

Emily developed Neuro Nidra™, the Skill of Stress course, and co-created SH//FT Health with Brian MacKenzie. Her experiential approach enables clients to understand and direct their stress response to drive optimal performance under pressure while promoting long-term balance.

Before joining SH//FT, Emily founded Intrinsic, where she helped combat veterans, athletes, and clients recovering from substance abuse resolve past traumas and gain clarity using a science-based approach and tools such as breath, exposure, somatic yoga, archery, and integrative nutrition.

Earlier in her career,

Emily’s practice was based in a neurology clinic, where she integrated her approach with bio and neuro-feedback and neurology care. Her clients include the United States Special Operations Command Adaptive Care Unit and other Veterans services in the US and Abroad. She also served as the Education Director for the Headwaters Institute, facilitating river education seminars on 28 watersheds in the US and Chile.

Emily is a Master Yoga Teacher with 16,000+ hours of teaching experience specializing in Pranayama Breathing. She lives with her husband, Brian Hightower, and their son and loves to ski, run rivers, and bow hunt.

 

“Emily has given me a gift I can only repay by living fully!”

Robbie, Shift Health
Work 1-on-1 with Emily

(Mobile) Apply to work 1-on-1 with SH//FT Education Director Emily Hightower.

Health

What professional therapies do you use?(Required)

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care-coalition-logo-1
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rho-logo-1
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