SHIFT Hoodie

SHIFT Hoodie

“Between stimulus and response, there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.” ~ Viktor Frankl⁠

SH//FT was born out of decades of experience in the field of human performance.⁠ Over the years our approach evolved from focusing on athletic performance alone to the broader process that applies to the evolution of anybody looking to improve their own quality of life; the process of stress and adaptation. This is what // represents, the space between stress and adaptation.