Brian is a pioneer in developing and applying custom protocols to optimize human health and performance. His work harnesses and integrates respiratory (breathing), movement, strength & conditioning, and endurance-based training approaches to elicit unprecedented positive results. His protocols and programs have been used to accelerate and raise mental and physical performance in world-class Olympic and professional athletes, first responders, musicians, actors, top executives, elite military operators, the tactical firearms community, prisoners in institutions, and the health of people suffering from chronic and pathological issues.

.He completed Ironman (Canada, 2004), the Western States 100-mile, and The Angeles Crest 100-mile runs using adapted training protocols he developed to improve performance. Brian has also co-authored the book Power Speed Endurance, The New York Times Best Seller UnBreakable Runner, and UnPlugged, which assesses the integration of emergent technology and human performance.

His clients have included: UFC legend Jon “Bones” Jones, business mogal Ari Emanuel, renowned physical therapist Kelly Starrett, author and speaker Tim Ferriss, big wave surfer Laird Hamilton, CrossFit champions Tia Clair Toomey and Rich Froning Jr., U.S. military Special Operations, varying Law Enforcement Agencies, Canadian Military (CANSOF), and many others.