The Evolution of SH//FT

SH//FT was born out of decades of experience in the field of human performance.  While in search of best practices in training and recovery we found that at a fundamental level people are disconnected from the forces of nature that determine the outcomes they desire.  Over the years our approach evolved from focusing on athletic performance alone to the broader process that applies to the evolution of anybody looking to improve their own quality of life; the process of stress and adaptation.  

If we ultimately wish to harness this process it is essential that we become connected to the way we experience stress and whether or not we benefit from our behavior as a result.  At SH//FT our purpose is to help you uncover the tools given to you by Nature and take the reigns of our ability to make stress into our superpower.


“Between stimulus and response, there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.” -Viktor Frankl


This powerful quote from Viktor Frankl inspired the central piece of our logo.  The // in the SH//FT represents the space between stimulus and response.  The place where we can choose how stress affects us.  Where we can choose how to take part in our own evolution. 

Our progression through CrossFit Endurance, then PowerSpeedEndurance and the Art of Breath has led to the culmination of a lifestyle and a philosophy that transcends sport and performance.

In the realm of human performance cycles of stress and outcome are more obvious and arrive faster.  This presents a unique opportunity to see how a large variety of people and more importantly patterns shift our reactions to the stressors we encounter; planned or not.

Over time our experience has been distilled to bring a unified approach to the optimized human and help you on your journey to be the best you possible.  Underlying the best practices in this realm was the principle of connection.  

At SH//FT our purpose is to help you discover how you connect to your own internal resources and leverage them to enhance performance and live a healthier and happier life.

Rob Wilson


Episode 10

In Episode 10, Brian and I touch on meditation in the mainstream and how we get good at what we practice (both good and bad).  We also dive into the HBO Documentary, “The Weight of…


Episode 9

In Episode 9, we go live on the road with Brian. We get to rapping about crooked halos and what dog fights can teach us about emotional capital. We also dig into the flipside of…


Episode 8

In Episode 8, we cover how MMA Pay Per View times are precluded by old man bedtimes and somehow segue that into the point of practice versus the cycle of suffering. Our gabfest goes on…


Episode 7

In Episode 7, Brian and I talk about rainbow stripes and camo hoodies and how using Adapt or Die on social media may just lose you some followers. Our chinwagging goes on to include the…


Episode 6

In Episode 6, our tete-a-tete takes some hard turns as we reflect on our first chunk of episodes and how the current market climate can cultivate a culture of entitlement. We also get into the…


Episode 5

In Episode 5, we have a classic fireside chat.  We get to jawing on everything from wrestling dogs to vagabond trucking. In between our nattering we get into some more serious topics like the social…


Episode 4

In Episode 4, BMack is live from a mountain top and I am, sadly, still at sea level.  We get into personal accountability and how not to become an a$$hole.   We also touch on the…


Episode 3

In Episode 3, we do a bit of review on Alex Hutchinson’s (of Outside Magazine) recent article on human energy systems.  True to our conversational style, Brian and I go off on some tangents to…


Episode 2

Episode 2 was recorded on New Year’s Day 2021.  Brian and I get into the reality of Nature, 2020 melancholy, and the relationship between dog pajamas and human conditioning.  We also spiral into how fragile…


Episode 1

In Episode 1, we get our feet wet with this whole podcast thing.  Brian and I have a conversation like many we’ve had before. We go on rants about how awesome it is to be…